Last updated
February 15, 2026

Privacy Policy

6Traffic (Traffic iOS) helps users view traffic camera imagery and monitor commute routes. This policy explains what data we handle and why.

1. Information We Collect

• App settings and preferences, such as view options and refresh-related behavior.
• Favorites and route organization data created in the app.
• Basic technical diagnostics that help us improve reliability and performance.
• Advertising-related data from partners when ads are shown, which may include device identifiers (such as advertising ID), IP address, app/device information, and ad interaction events.

2. How We Use Information

• Provide core app functionality like camera browsing, route monitoring, and personalization.
• Maintain and improve app performance, quality, and support workflows.
• Respond to support requests sent to our team.
• Support advertising, ad measurement, and fraud prevention.

3. Advertising and Google AdMob

We use Google AdMob to display ads in the app. Google and its partners may process data such as advertising identifiers, device and app information, IP address, diagnostics, and approximate location (depending on your settings and regional requirements) to:

• Deliver and measure ads.
• Show personalized or non-personalized ads.
• Detect fraud and abuse.

Learn more:

• How Google uses information from sites or apps that use its services
• Google Privacy Policy

4. Traffic Camera Data Sources

6Traffic relies on third-party traffic camera data sources. Camera availability, refresh timing, and coverage can vary based on source systems.

5. Data Sharing

We do not sell personal information for money. We may share limited data with service providers that support app operations (for example analytics, crash reporting, hosting, and ad delivery), subject to contractual privacy obligations.

6. Your Choices and Regional Rights

• In regions where consent is required (including the EEA, UK, and Switzerland), we request consent choices for ad personalization and related processing before serving eligible ads.
• You can use available in-app privacy controls (where provided) and device settings to manage ad preferences, including resetting or limiting the advertising identifier.
• Depending on your U.S. state of residence, you may have rights to opt out of certain processing such as targeted advertising. To submit a request, contact us at [email protected].

7. Data Retention and Security

We retain data only as needed to operate and improve the service, meet legal obligations, and resolve disputes. We apply reasonable safeguards to protect information.

8. Contact

For questions about this Privacy Policy, contact: [email protected]